The president Shinichi Nishikubo resigned as being responsible for this failure. Masakazu Arimori succeeded. Arimori attributed this business failure mainly to weakened yen and a troubled negotiation with Airbus in an interview.
Reuters: UPDATE 3-Japanese carrier Skymark files for bankruptcy, blames Airbus
It is thankful that paralysis of the flights due to the default was avoided, according to the explanation of Skymark. They will continue to control the traffic currently working. Ministry of Land, Infrastructure, Transport and Tourism was struggling in order to the soft-landing toward the failure of Skymark.
Mainichi: Skymark Airlines goes bust after losing ground to major airlines, LCCs
The Japan Times: Skymark to continue operations after filing for court protection
I referred to the situation around Skymark for some times. I was feeling that Skymark was going to ruin, to be honest.
My past entry: Skymark abandon to get Airbus A380
My past entry: Skymark seek to tie-up with JAL
My past entry: Skymark seek also ANA for collaboration
Skymark was an ambitious company to compete with the big carriers, JAL and ANA. Nishikubo identified Skymark as an inhibitor against inflexible boarding fee at a high level in domestic flight. He repeatedly conducted aggressive tactics for raising efficacy of business management. Some of his attempts were criticized, such as a sexual costume of flight attendants.
My past entry: Sexual costumes of flight attendants
I do not like Skymark very much, in my experience. Nonetheless, this result is so sorry. Many Japanese seem to think that sky trip must be a luxury, but I do not agree with this idea. Cheaper options are essential for convenience and quality control in every industry.